We are Vuja De team an as you may know we are working for Kilimanjaro Film institute in Zambia. We are developing our project around a HMW statement, being: How might we help KFIZ be financially self-sustainable through finding partnerships and capacity. In this phase of the research we have defined the personas involved in the project and analyzed the funder perspective as we think it’s crucial to understand what the drivers are for a person or a company to found projects like ours.
Storytelling
We have found that storytelling is key to create an engagement with this individuals and new persona. First of all transparency is crucial when it comes to NGOs as the founder wants to believe that their effort is materializing into something useful, this can be done by showing the results of the project, the personal opinion of people helped.
This approach is very important with programs like kiva for example where they show where your money is going. As otherwise it’s difficult to promote involvements of people in projects and places they don’t know. After, the concept of “behind the scenes” is very interesting to provide the human perspective. As seeing the final result can be rewarding seeing the process gives the founder an inside view and makes them feel one more participant. And last of all when we talk about gamification we have observed how some programs create systems where you can use your money for different causes then get it back so you can invest it again and so on. This way the interest of the founder is raised and the participation is way more active
Individuals fundraising campaign:
Donors and supporters are communicating with each other and their friends all the time through social platforms. They also use these social sites for talking about their favorite nonprofits – and taking action. Donors are even creating their very own independent fundraising campaigns for causes they support and belive in. 
47% of americans learn of causes through social media. Animals, children and health are the most successful online causes Word-of-mouth is king. People trust their own friends more than newsletters and appeals. That means that each one of donors and supporters is a potential channel to spread the word, raise money or take action.
Getting credits:
Knowing who are the donors and what was the reason behind their contribution can be start of a donor recognition strategy. Whether it is by highlighting donors and the impact they have made in a video piece or submitting an article about the effect that they’ve added. They can get to know the donors better and segment them into criteria-based lists, targeting them with personalized strategies that feature more relevant content, such as email marketing or direct mail campaigns. By investing time and effort into these criteria, it will lead the organization to create a big data of their donation system. Everyone loves a little spotlight By implementing a recognition strategy, the organization will take a huge step toward boosting donor retention rates.
Disruptive Doner Platform
The third persona would be the fundraising corporation which core feeling goes along with KFIZ purpose of generating change. How?
Well this persona is currently building
-Collaborations
-Access to education through economic empowerment
-Creative Network to develop sustainable cultural industries
Is talking about
-Education (rights), Empowerment, Stopping Discrimination,
-Equality and access
-Looking to Investing in people
And listening and following to
-Sustainable Economies, inclusive societies
-People and projects that inspire him/her such as KFIZ
He / she is Self-determination, Diversity, Commitment,Vision, Cooperative and caring.
So when we talk about this fundraise individual we discover different signals specifically that guide us to understand how fundraiser connect and which is the new new disruptive donor platforms which tap into sharing the same interest.
Kiva
-It’s a loan, not a donation
-You choose where to make an impact
-it’s reinventing microfinance with more flexible terms, supporting community-wide projects or lowering costs to borrowers.
Main point:
- The platform allows its users to think how they give
- There is a sentiment of dignity and enabling dreams
- -being a fundraise has new names and meanings:
Become a lender, borrower, volunteer, fellow, employee, Trustee, Field Partner, supporter.
- People like taking risks to follow a passion
- Tell people a story and they will follow
- Gamification keeps engagement on
On the other hand we have Croudfunding websites like
Thundafund
Thundafund is South Africa’s leading online Crowdfunding marketplace for creatives and innovators.Designed for Africa by Africans.
Through Thundafund, entrepreneurs with their respective projects & ideas can raise capital and build a supportive crowd of backers through the process of crowdfunding.
Our commitment is to South Africa and Africa and we believe that by activating our own communities we can build prosperity.
Main point:
- Going ‘glocal’ as they believe they should accentuate their effort to their own community
- Investing in their own personal and local project is more important than receiving money from ‘outsiders’
- You need to tell your story, your project is no longer just a description is a window to meet like minded people that are ruling for your same interests.
Mobile is King
M-Pesa (2007) was created in Kenya it is a fast, secure and convenient way to transact on mobile brought to you by Vodafone.It enables millions of people who have access to a mobile to send and receive money, , make bill payments and much more..
it is important for KFIZ as 16% of donor in Africa prefer to give through mobile devices which is the highest of any region. As a whole in Africa mobile technology is how most people first get access to the internet and giving to and engaging with NPOs and NGOs on mobile devices is a fast-growing trend.
Within this line and according to the Global NGO Technology Report* 2017, 10.67% of NGO’s worldwide accept online donations, but only 6% accept digital wallet/mobile payments.
Main Point
- Aligning with users needs
- Avoid potential risk such as street robbery, petty corruption with cash based economies
- Talks who those who can’t benefit or have access to conventional financial services.
- Connects people through mobile phone
*The Global NGO Technology Report is an annual research project that seeks to gain a better understanding of how non-governmental organizations (NGOs) and non-profit organizations (NPOs) worldwide use technology to engage their supporters and donors.
Business Model
In order to work towards KFI’s objective, we had to explore their current funding model. The organization is highly reliant on government and corporate funding. There has been a pattern and downward shift in bilateral funding. Conversely, there has also been a upward shift in individual donor based funding. This upward trend could be a viable opportunity for KFI to explore in order to diversify its funding sources. What we would like to further explore is what drives individual donors to donate and support NGOs like KFI?
Managing Business Resources:
A focus for the organization is how to acquire funding systematically then how to best manage the funds along with its resources. Here are our findings:
Monthly- Giving: There has been an increase shift in monthly-reoccurring revenue model for many NGOs. This model could highly benefit KFI in maintaining a consistent flow of funds into the organization.
Retention: Incorporating a retention strategy for donors and members is also another key area that the organization should implement.
Alternative Business Models: Explore social enterprise model with operating the commercial side of business operations arms length from the NGO.
Vujade 
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